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Two major processes should come together in the preparation of a product or service for market:

  1. Market research to find out what people want to buy, and how they want it
  2. Product design and development to look at different ways of producing a good or service.

Production methods fall into three main categories: job (one-off production), batch (multiple items, one step at a time for all items), and flow (multiple items, all steps in process at once for separate items).

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